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Social Media in Lockdown – 10 tips for beauty brands
November 10, 2020
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Are you worried about what to post on social media during the lockdown? These top
tips will help.

Do you feel uncomfortable about promoting your business on social media during the lockdown? Are you worried people will see you as pushy or unsympathetic? 

Striking the right balance on your platforms during the pandemic is vital of course but, one thing’s for sure; continuing to be there for your customers is as important as ever.

Here are my top 10 tips to survive and thrive on social media during the lockdown.

  1. Keep customers informed

First things first, let people know what’s happening with your business. 

Update your profiles to reflect important changes to your service including opening times and contact details.

Next, create a post with helpful information such as how to reschedule appointments or spend outstanding vouchers.

2. Be social

According to Ofcom, people spent 36% more time on social media during the first national lockdown. This amounted to an average of one hour and eight minutes a day.

With so many people stuck at home, now is the perfect time to start connecting. Commit to commenting on at least five other posts in your feed each time you go online. The algorithm will love you for it.

#PROTIP Follow local and industry hashtags to join conversations. Not sure where to start? Look at the hashtags your competitors and customers are following. To do this click the ‘Following’ tab at the top of their Instagram profile.

3. Follow your fans back

Chances are, fans of your business are already following you online. But do you follow them back? If not you’re missing a trick.

Look through your follower lists and make sure you follow all your existing and potential customers. This is a great way to build and strengthen relationships.

#PROTIP Have a clear-out. Unfollow accounts that don’t add value to your feed and are unlikely to use your service.

4. Solve customer problems

Instead of thinking ‘how can I sell?’ think ‘how can I help?’ During these difficult times, people remember the businesses which offer value through useful or entertaining content.

Take a moment to consider what your customer might need right now. What can you share that will help them?

For example, can you give tips on choosing the right home hair colour kit or a demo on DIY facials? 

5. Get ready for Christmas

Lots of people will be using this time to do their Christmas shopping. And, this year, more than ever, consumers want to support local businesses.

Let customers know what – and how – they can order from you. How about making a short ‘gift guide’ video? 

#PROTIP When you promote your product or service, remember to big up the benefits. Paint a picture of how it will enhance the user’s life.

6. Build community spirit 

Join forces with other business owners in your industry to create fun content. 

You could host a Q&A or masterclass. Or perhaps you could create a makeup look and invite a local clothes shop to put together outfits to match?

7.  Run a competition

People love a giveaway and social media competitions are a great way to attract new followers and build engagement.

Why not create some post-lockdown excitement by running a competition to win one of your products or service? 

#PROTIP Make sure you know the rules around competitions for your chosen platform. For example, you can’t ask people to tag or share on Facebook, but tagging is allowed on Instagram. Drop me a message if you need help with this.

8. Get creative

Have you tried Reel on Instagram yet? When was the last time you went Live on Facebook? This is a good opportunity to try something new and up your game on social media. 

#PROTIP Your videos don’t need to be perfectly polished – people prefer to see the real, unedited you.

9. Stay positive 

While you’re undoubtedly worried about the impact of lockdown on your own business, try to stay upbeat on your professional pages.

If that feels too much some days, it’s OK to step away and have a break. 

10. Book a Power Hour 

Invest in your business by learning how to get the most out of social media in the coming months. 

My Power Hour is a dedicated 1:1 session where I’ll unravel your issues and teach you the simple tips and tricks which will transform your social life online! Sound good? Yes! I need this.


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